"I'm very passionate about Sussex. This is a big opportunity"
21.04.26, 06:30 Updated 12.05.26, 20:35 2 Minute Read
Bruce Talbot
When Sussex’s marketing manager Shaun Simmonds walked through the doors at the County Ground early in 2025, he brought with him a decade of experience running his own Hove-based agency, Superstar Digital, with a portfolio that spanned from Australia to South America.
But for the man who has been coming to the County Ground his whole life, this wasn't just another contract; it was a homecoming fuelled by a deep-rooted passion for Sussex cricket – and the chance to bring some equanimity to his life.
“I’ve got three young daughters, so it was a balance,” Simmonds explains, reflecting on the transition from the high-octane agency world to the County Ground. “Being a good dad is more important. But I have been coming here my whole life, I’m very passionate about cricket and passionate about Sussex - it is a big opportunity, really.”
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